Dear Kathleen,

Theresa and I just wanted to send you this note to say how pleased we were with the great job you did with our clients property in staging. As busy Realtors it is extremely beneficial to have someone that can in a sensitive & diplomatic way relay things to a Seller about the way they can improve showability.

In particular we were impressed with how you sat down with our clients and agreed to take charge of the job at hand. The scheduling to get the work done was demanding and you rose to the challenge immediately.

In conclusion, the entire process was a success and our client saw a great benefit when their house sold for more money in a very short time frame.

Thank you for a job well done Kathy!

Johanna Rienstra & Theresa Kimmerer
Broker Sales Representative
Royal LePage Frank R.E.


As a REALTOR® providing Staging services for your clients, you will:

Three major elements affect a sale - Condition, Location and Price.

78% of a buyer's decision about a house is already made before they actually see it - based on location and size; working with your client to make sure they really impact the areas outside and inside the house which affect first impressions is crucial.
A CSP™ can help!

Condition: Staging goes beyond the usual list of repairs, clutter, decor and packing personal items; these will be discussed by a CSP™ who has been trained to handle objections the homeowner may have to getting a home ready for sale. Stagers "kick it up a notch" - by broadening the appeal of the house to a wide array of potential buyers at the same time targeting to the most likely market using lifestyle selling techniques.
A Stager is a third party who will discuss any challenges to the condition of the home.  Real Estate Agent does not have to risk losing a listing by pointing out all the work that needs to be done. They have delegated that job to the Stager.
Staging impacts the condition of a house; change the condition of the house you decrease the odds of showings without bids. Attracted buyers will be impressed by the way the house looks
A Staged house makes for beautiful photos. Beautiful Photos attract more buyers to showings; this means more offers and increasing the opportunity to sell the listing on the first round of marketing.

Price: By enhancing the features of a home and changing the condition, even slightly overpriced homes have a better chance for selling at asking price. You are offsetting the price by increasing the value through the buyers eyes. Staging is about securing the equity in the property. Staging is not about inflating the price of a house - a well priced house with staging reduces the risk of offers being less than what you want.
A Staged home sells faster and for more money. Real Estate Agents receive maximum commission opportunity by not having to reduce the price and save money by not having to pay for a second and third wave in their marketing process.

Location: Stagers don't have magic wands! They can't relocate the house to a more desirable neighbourhood... Stagers do create magic with the existing furniture it will give the competitive edge over the other homes in the area. It is easier to overlook the area, if the price and condition is excellent.

Also: Real Estate Agents who offer  Staging services as an added value for the client,   gain  a competitive edge over other Agents in their area; staged properties sell for more money in a   hot market and faster in a slow one. When marketing to homeowners Real Estate Agents can use previous Staging Stats, testimonials, and photos to illustrate  they go  above and beyond  other agents, with great results!

By working with a stager -having them help convince the homeowner to prepare the home for sale. The Stager will provide a detailed consultation, and  then complete the work to fully Stage the house. A Real Estate Agent will have more time to invest on other aspects of getting the  house sold. Even as  busy as you are the homeowner will feel well taken care of.

The Bottom Line! 

A CSP™ will help  solve a huge portion of the everyday challenges a Real Estate Agent has  while providing a value added service to stand out in the industry.