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Homeowners |
Realtors
As a REALTOR® providing Staging services for your clients, you will:
Three major elements affect a sale - Condition, Location and Price.78% of a buyer's decision about a house is already made before they actually see it - based on location and size; working with your client to make sure they really impact the areas outside and inside the house which affect first impressions is crucial. Condition: Staging goes beyond the usual list of repairs, clutter, decor and packing personal items; these will be discussed by a CSP™ who has been trained to handle objections the homeowner may have to getting a home ready for sale. Stagers "kick it up a notch" - by broadening the appeal of the house to a wide array of potential buyers at the same time targeting to the most likely market using lifestyle selling techniques. Price: By enhancing the features of a home and changing the condition, even slightly overpriced homes have a better chance for selling at asking price. You are offsetting the price by increasing the value through the buyers eyes. Staging is about securing the equity in the property. Staging is not about inflating the price of a house - a well priced house with staging reduces the risk of offers being less than what you want. Location: Stagers don't have magic wands! They can't relocate the house to a more desirable neighbourhood... Stagers do create magic with the existing furniture it will give the competitive edge over the other homes in the area. It is easier to overlook the area, if the price and condition is excellent. Also: Real Estate Agents who offer Staging services as an added value for the client, gain a competitive edge over other Agents in their area; staged properties sell for more money in a hot market and faster in a slow one. When marketing to homeowners Real Estate Agents can use previous Staging Stats, testimonials, and photos to illustrate they go above and beyond other agents, with great results! By working with a stager -having them help convince the homeowner to prepare the home for sale. The Stager will provide a detailed consultation, and then complete the work to fully Stage the house. A Real Estate Agent will have more time to invest on other aspects of getting the house sold. Even as busy as you are the homeowner will feel well taken care of. The Bottom Line! A CSP™ will help solve a huge portion of the everyday challenges a Real Estate Agent has while providing a value added service to stand out in the industry. |
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